[ US ] Roofing
Marketing built for US roofers.
We help US roofing companies rank on Google, run leaner ad campaigns, and book more inspections. SEO, Google Ads, Local Service Ads, and websites, built for the way roofing buyers actually search.
[ 01 ] What we do
Built for roofing. Not everyone.
Rank for what roofers get hired for
Local SEO and Google Business Profile optimisation that puts your company at the top of local searches. We target the terms that bring genuine inspection requests, not tyre-kickers comparing prices they will never accept.
How our SEO works →
Ad spend that pays for itself
Google Ads and Local Service Ads campaigns structured for roofing. We build the negative keyword list from day one, manage the LSA lead disputes, and keep the cost per booked inspection in check. No mystery clicks.
How we run ads →
Social proof that builds trust before they call
Before/after photos, short-form video from job sites, review-led content. The kind of posts that make a homeowner think "I trust these people" before they have spoken to you. We produce it, you get the calls.
How we do social →
A site that books inspections
Fast, clear roofing websites built to rank and to convert. Every page structured for the roofing buyer journey: problem to solution to book. No bloated page builders, no slow image galleries. Just a site that works.
See our web work →[ 02 ] Why it matters
We know roofing better than most agencies know marketing.
We know when storm season shifts search volume, how storm restoration marketing differs from residential replacement, and how a commercial property manager sources a roofing contractor versus a homeowner with a leak.
That knowledge is in the keywords we pick, the ad copy we write, the content structure on your pages. It means fewer wasted clicks and more booked inspections from the first month.
We have been building roofing campaigns since 2018. The patterns stack up when you stay in the same lane.
[ 03 ] Questions
Straight answers about roofing marketing.
- How do roofing companies get more leads in the US?
- The highest-return channels for a US roofing company depend on your market and timeline. Local SEA and Google Business Profile optimisation produce the fastest qualified calls in most markets. Longer term, ranking organically for your service area search terms, running targeted Google Ads campaigns, and maintaining a consistent social presence around your completed work all compound together. We build and run the full system so no channel is working against another.
- Is roofing SEO worth it in the US?
- Yes, with a realistic timeline. Roofing is a high-value, intent-heavy search category. When someone types "roofing company near me" or "roof replacement [city]" they are ready to get quotes. Ranking in the top three for those terms consistently fills your inspection schedule. We typically see meaningful organic call volume within six to nine months for competitive US markets, faster for mid-size cities.
- What should a roofing company spend on Google Ads in the US?
- It depends heavily on your market. A roofing company in a competitive metro like Dallas or Atlanta needs a larger budget to stay competitive than one in a mid-size market. What matters more than the number is the structure. Most roofing ad accounts we audit are spending money on irrelevant searches and ignoring Local Service Ads entirely. We cut the waste before we recommend increasing spend.
- How do you market a storm restoration roofing company?
- Storm restoration is a specialist play. The marketing needs to move fast when an event happens and be in place before it does. That means having strong GBP and LSA infrastructure ready, a clear paid search campaign that can scale budget quickly, and trust signals like reviews and photos already built up. We work with storm restoration companies and understand the cycle.
- Do you work with residential and commercial roofing companies?
- Both. The keyword strategy and ad copy differ, but the underlying approach is the same: rank for what your buyers search, convert them with a clear website, and keep the cost per booked job in check. We tailor the campaign to whether you want residential replacement, commercial flat roofing, storm work, or a mix.